St. Petroni
- Packaging
Petroni is a premium Galician aperitif brand known for its deep connection to the land and use of local ingredients. With renowned products like Vermut Vermello and Branco, the brand expands its range with a new Aperitiva drink, staying true to its essence of quality and authenticity.
The challenge of this project was to develop an identity for Petroni’s new Aperitiva beverage that would respect the brand’s essence and its connection to the existing range while introducing a distinctive approach. From a design perspective, a partial label was chosen, allowing the liquid to remain visible, in contrast to the full-body sleeve of the vermouths. This decision enhances the freshness of the product and highlights its natural character. The final solution blends clear messaging, elegance, and simplicity, ensuring that the new beverage is perceived as a coherent brand extension, while also standing out as an innovative addition to the Petroni portfolio.
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