Verygüel
- PackagingBrand identity
Verygüel® reinvents itself to position as the healthy, nutritious, and fun option for those seeking fruit- and vegetable-based snacks with a special touch of flavor. he new visual identity aligns with the brand’s goal of becoming a clear, attractive, and functional reference both on the shelf and in overall communication.
The redesign approach focused on evolving the graphic style into a more organized, professional look that aligns with the brand’s values of naturalness and freshness. We opted for a soft, natural color palette that conveys health and quality, complemented by simple, appetizing still-life imagery that highlights both the ingredients and benefits of the product.
Additionally, the new visual architecture incorporates distinctive and ownable brand elements that strengthen Verygüel®’s presence. Clear messaging and intuitive visual navigation enhance the consumer experience, increasing purchase intent and reinforcing brand identity.
The result is a more expert, mature Verygüel®, aligned with its target audience: young consumers looking for natural, sugar-free snack options that are both practical and enjoyable.
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