La Gustoría

The project encompassed everything from naming creation to visual identity and packaging design. The name La Gustoría evokes flavor, tradition, and a warm, inviting character, while the graphic design takes inspiration from the iconic tiles of old-fashioned bakeries, reinforcing values of quality and authenticity.
The design effectively differentiates various products, cañas, bollos, xuxos, donuts, and more, within a cohesive and unified range, creating a consistent and visually appealing identity that stands out on the shelf. The result is a brand that blends taste and tradition, appealing to consumers’ emotional memories while emphasizing the freshness of the product.

The design manages to differentiate the various products – cañas, buns, xuxos, donuts, among others – wiThe design effectively differentiates various products, cañas, bollos, xuxos, donuts, and more, within a cohesive and unified range, creating a consistent and visually appealing identity that stands out on the shelf. The result is a brand that blends taste and tradition, appealing to consumers’ emotional memories while emphasizing the freshness of the product.